This video, recorded in a classroom setting at the first ever TAD workshop in Kansas City, MO, features award-winning illustrator Sterling Hundley as he takes students through his process of painting a horse and jockey. The real subject matter of this video, however, is concept.

For Sterling, an illustration is built on the foundation of a strong idea, and this is what guides the artist throughout the creation of a painting. In this case, the concept is "speed", and the video begins with a discussion of different means to convey that message. This is followed by the actual execution, and the materials are kept to a minimum (white acrylic + two watercolors) to help keep the focus on idea instead of technique.

Throughout the video students and faculty ask questions about a number of topics ranging from photography to art directors, and Sterling's responses are always articulate and full of clarity. This 1.5 hour demo ends with a nearly finished painting, and the viewer will walk away with a much stronger understanding of the underpinnings of a compelling illustration.

90 min. Quicktime Format 1280x720
Download | $20

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